Saturday, April 2, 2016

Sidmool - first impressions

Sometimes a review basically writes itself.
And sometimes you birth it in such pains and for such a long time that the very thought of it makes you physically shudder.

This is one of those times.

Sidmool. I wanted to love Sidmool.
Sidmool skincare is ingredient p0rn for ingredient snobs.

I'm not a snob. I just wanted something that would be affordable and effective.
Sidmool was definitely affordable. But effective? Hmmm... It was a mixed bag of effects, from dazzling and awesome to "is this thing doing anything at all?".

But first things first.
What is Sidmool, I hear you say?

Sidmool is a South Korean cosmetic brand that focuses on natural, high impact ingredients and simple and unadorned formulations. Their products contain only what's absolutely necessary.
Sidmool was founded in 2006 and currently offers a full range of skincare and makeup products.

The company claims that it listens to and values its customers feedback. As long as said customers are Korean. When it comes to foreign customers, Sidmool doesn't give a flying f*ck through a rolling donut. In fact, the company goes out of its way to avoid selling to international consumers. It went as far as requesting that Jolse, one of the popular on-line stores selling Korean cosmetics, stopped offering Sidmool products.

I used to get my Sidmool from Jolse.
Now you have to look for Sidmool on G-Market (a Korean version of Rakuten, or Amazon), ebay, or brave Sidmool's own convoluted internet store, which is, no surprise here, completely English-language unfriendly.

I mean, it takes a special kind of company to basically tell its foreign customers off. Well done, Sidmool! You're such a speshul snowflake.

Why is Sidmool so foreign customers unfriendly? Hmmm... Does it have anything to do with how Korean cosmetic companies list the ingredients of their products? We all know the ingredient labeling order is different in Korea than in other parts of the world - link.
Thanks to those differences Korean products very often look vastly superior to non-Korean cosmetics. Of course this superiority is only superficial, and when the ingredient lists are re-shuffled to conform to American or Japanese regulations, the magic is no more.

Is Sidmool playing that game? That's anybody's guess.

So, let's talk about the products, shall we?

There were four of them, but one I gave away (and that friend later chucked it saying it was awful), so only three are pictured here.

I have a couple more, but I'm just not itching to try them. Not at all.

We'll start with the hits, and then talk about the misses.

  • Sidmool Snail Brightening Liposome Essence (60ml)

Sidmool Snail Brightening Liposome Essence turned out to be my very unexpected number one hit.

Sidmool Snail Brightening Liposome Essence ingredients:

Snail Secretion Filtrate 30%, Chamaecyparis Obtusa Water, Aqua, Butylene Glycol, Arbutin, Polyglutamic Acid, Lactobacillus/Soybean Ferment Extract, Salix Alba (Willow) Bark Extract, Cinnamomum Zeylanicum Bark Extract, Origanum Vulgare Leaf Extract, Scutellaria Baicalensis Root Extract, Portulaca Oleracea Extract, Biosaccharide Gum-1, Paeonia Suffruticosa Root Extract, Centella Asiatica Extract, sh-Octapeptide-4, sh-Decapeptide-7, sh-Oligopeptide-9, Sodium Hyaluronate, Algin, Salicylic Acid, Hydrolyzed Algin, Aloe Barbadensis Leaf Extract, Chlorella (Chlorella Minutissima, Chlorella Vulgaris, Chlorella Pyrenoidosa) Extract, Sea Water (Maris Aqua), Alpha-Arbutin, Adenosine, Carbomer, Arginine, Hydroxyethylcellulose

I don't use snail products. That this ended up in my cart was a case of clicking too fast.
I don't use snail products, because one, my skin disagrees with them. And two, I disagree with them. But that's a story for another post that is not going to happen.

Having said that, when I realized that a snail product was in the shipment, my "waste not" philosophy kicked in and forced me to try it.

To my huge surprise, my skin actually liked Sidmool Snail Brightening Liposome Essence. Which leads to me believe that there is very little of actual snail secretion filtrate in the product. Oh wait, the ingredient list confirms that, only 30%.

Here you can read what this essence claims to do. Your skin will be brighter than bright. Yo people! The fairest of them all!

Did it work?
Yes and no.

I used it in the mornings only. I liked how it dried matte and could be followed with whatever else I needed it to follow. My skin definitely seemed brighter, however the results were only temporary. A few days after stopping the essence my skin returned to its normal pinkish, eternally flushed state.

You see, just recently I got officially diagnosed with rosacea. I have been suspecting rosacea for years. I have no lesions, no papules, no pustules and no swelling. My occasional breakouts are due to other triggers.
My rosacea manifests itself in facial redness only. And it's usually limited to my cheeks and nose.
It was only when rosacea started to affect my eyes that the official diagnosis was finally made.

So what did Sidmool Snail Brightening Liposome Essence do for my skin?
It worked to control the flushing. My cheeks were less pink. To the point that on good days I could get away without using any CC or BB creams. I only slapped on some sunblock and was ready to go.

However, as I have mentioned before, the results were only temporary.

This is not a moisturizing essence. If you have dry skin, you may find your skin getting dryer if you do not amp up the moisture.
If you have oily skin, this just may work to control your oil production.

Sidmool Snail Brightening Liposome Essence swatches:

As you can see, it's a gooey, watery slime that dries completely matte. It plays nicely with whatever else you need to put on top of it.

And it really does a great job of controlling the redness and making the skintone appear more even and clear.
It has no scent, none whatsoever, which made my nose very happy.

Having said that, it has snails. It might be too depressing for some people.
Am I going to repurchase?
Despite it having snails, and I am anti-snail in general for ethical reasons, I am very much on the fence.
I like what this Sidmool Snail Brightening Liposome Essence does for me. But the snails... But the results... But the snails...
I might get it again.

Chances are I will go back to using Hanyul White Chrysanthemum Radiance Serum first, because despite the strong scent, it doesn't have any snails. And its ingredients are legit confirmed to combat rosacea.
However, I am not ruling out having a second go at Sidmool's snails.

Hit number 2:

  • Sidmool Alpha Whitening Power Ampoule (12ml) 
I didn't expect Sidmool Alpha Whitening Power Ampoule to be a hit at all. I usually don't have much luck with products promising "whitening" or "brightening".

Sidmool Alpha Whitening Power Ampoule ingredients:

Physalis Alkekengi Fruit Extract 71%, Sodium Hyaluronate, Butylene Glycol, Polyglutamic Acid, Niacinamide 3%, Morus Alba Bark Extract, Glycyrrhiza Glabra Root Extract, Krameria Triandra Root Extract, Alpha-Arbutin 2%, Phellinus Linteus Extract, Rhododendron Chrysanthum Leaf Extract, Propolis Extract, Betaine, Magnesium Ascorbyl Phosphate, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Usnea Barbata Extract, Alpha Bisabolol, Glyceryl Caprylate, Hydroxyethylcellulose, Panthenol, Dipotassium Glycyrrhizate 

All I can say about Sidmool Alpha Whitening Power Ampoule is that it works. I don't know how, what or why, but it does.

I used it only at night, plus the already mentioned Sidmool snail essence in the morning, and the results were very visible, and what's even better - longer lasting than when using the snail essence alone. Or when using the Power Ampoule alone.

I have tried it in three combinations:
  1. - Sidmool Alpha Whitening Power Ampoule at night only
  2. - Sidmool Alpha Whitening Power Ampoule at night and in the morning
  3. - Sidmool Alpha Whitening Power Ampoule at night and Sidmool Snail Brightening Liposome Essence in the morning

Number 3 brought the most dramatic results. And even though I am really hesitant to repurchase the snails, I will be most definitely buying Sidmool Alpha Whitening Power Ampoule again.

I want to bathe in this stuff. Sadly, as the bottles are teeny tiny it's not really a feasible option.

Sidmool Alpha Whitening Power Ampoule swatches:

The liquid is slightly oily and it does leave a somewhat shiny sheen when fully absorbed. It took its sweet time to get fully absorbed, too. Hence my choice to use it only at night.
There was no detectable scent.
I didn't experience any adverse reactions when using Sidmool Alpha Whitening Power Ampoule. There were no breakouts, no irritation, no nothing.

Sidmool Alpha Whitening Power Ampoule worked to control the redness in my cheeks, and in addition, helped with fading some other discolorations.

All in all, a lovely product with awesome results.

I have used products with niacinamide before and they did absolutely nothing for my skin. I strongly suspect that this time the results are due to arbutin rather than niacinamide, as arbutin is present in both of the Sidmool products that made my skin visibly brighter, more even and less flushed.

So those were the hits.

Now time to introduce the misses.

  • Sidmool Min Jung Gi Volufiline Ampoule (11ml)

A bit of a background story.

A few years ago, when Sidmool still produced Pueraria Anemarrhena Elastic Essence, which contained pueraria mirifica extract, the hype was so great that I, the good lemming that I am, of course joined the masses and started using it as well.

It did absolutely nothing.

Then came the reformulated Sidmool Anemarrhena Elasticity Essence without pueraria mirifica, which I also used. And which also did absolutely nothing.

And that's how I ended up with today's contestant - Sidmool Min Jung Gi Volufiline Ampoule.

Sidmool Min Jung Gi Volufiline Ampoule ingredients:
Hydrogenated Polyisobutene, Anemarrhena Asphodeloides Root Extract

And these two ingredients are nothing other than Volufiline™, in other words, this ampoule contains 100% Volufiline.

What is Volufiline? It's an ingredient developed by Sederma and normally used as a bust enhancer. Yep, breast creams and that sort of stuff.

This is what Sederma has to say about it:

Volufiline™ is a non-hormonal treatment that reportedly stimulates adipocyte differentiation, proliferation and volume with a plant-derived molecule in order to bring volume where it is needed. The plant-derived molecule formulated into the ingredient is an extract of Anemarrhena asphodeloides, a perennial evergreen that grows in Eastern Asia.

The mechanisms of action were studied in vitro with a genetic analysis based on DNA array experiments. According to the company, a two-month clinical study, using the FOITS (fringe projection) technique to measure volume, curvature and body lines, revealed that the cleavage is rounded off by up to 8.4% with use of the product.

A two month clinical study, they say? I'm rolling my eyes so hard I can see my brain.
Notice the word "reportedly" in the text above?

So what do breast enhancement creams and general skincare have in common?
Because Volufiline "reportedly" stimulates fat production, the idea is that it can be put to work as a natural wrinkle filler.

That's the premise. Sounds great, right?

I am like Fox Mulder, I want to believe. But when all the supporting studies are either exclusive to the company that produces this stuff, or sponsored by the company that produces this stuff, or in collaboration with the company that produces this stuff, color me skeptical.

People on them innernets, including various beauty bloggers, claim Volufiline is a miracle worker, that it fills out wrinkles, tear troughs, sunken cheeks and stubborn frownies or smile lines. All of that in addition to making your bust and butt bigger at the same time.

They provide more or less blurry and out of focus before and after photos.
They conveniently ignore the fact that even minimal weight gain, caffeine consumption, or hormonal problems are going to influence facial fat distribution. All of that in addition to the power of autosuggestion and (scientifically proven and peer-reviewed) placebo effects.

So, how did all this Sidmool natural wrinkle filler work for me?
After nearly 3 years of use I can say that not at all. It didn't work at all.

In fact, it made my undereye areas look worse. The wrinkles became MORE prominent and more visible. At first I thought I was hallucinating, that my skin was dry, that it was winter, or that it was stress, or that it was summer, or that it was whatever.
But those times when I stopped using the filler, after a few days (not weeks, DAYS!), the overall condition would improve.
Oh hit me with a wooden stick, for crying out loud! This shit was supposed to work the OTHER way round.

Over the years I have broached the subject of Volufiline and natural fillers with three different doctors specializing in cosmetic medicine. Their reactions?

  1. If you think it's going to work, then why not?
  2. Do you really think that a topical treatment is going to influence cellular changes significant enough to show a visible difference?
  3. Eye roll (but a very subtle one, and not in my direction but to the nurse in the room).

The general consensus was similar in tone to topical collagen - we know it doesn't work, but we still use it, right?
And Volufiline? If you think it's working, then be my guest and knock yourself out. But don't be surprised if it doesn't.

I guess I was surprised it didn't. I mean, it worked, seemingly, for everyone else on the internet, right? Then why not for me?

In frustration I went ahead and got Restylane fillers under my eyes and couldn't be happier. Took 20 minutes and the cost was less than what I have spent on Sidmool's magical wrinkle fillers over the years.
That'll teach me.

And the final dud of the evening?

  • Sidmool Secret Of Red Astaxanthin Concentrate 

This one doesn't even have a proper photo. Because, seriously, why bother?

I live in Japan. Japan practically invented astaxanthin skincare. We have asta hand creams over here. What was I thinking when I ordered Sidmool? Not much, apparently.
It was a sticky, nasty, primitive mess.
I gave it away.
And my friend threw it out.

End of story.


  1. Hmmm, wczoraj prawie się na nie skusiłam... Chociaż bardziej mnie interesuje Fast Turnover Serum. Chyba przemyślę jeszcze raz ten temat

    1. Sprobuj! Moze Ci podpasuje. U mnie bylo 50/50, wiec ogolnie warto ryzykowac ;-)

      Jutro odpisze na maila!

    2. Pomyślę, bo mam w planach DIY serum i znanym systemem szybkiego klikania kupiłam duuużo różnych składników. Odwyk mnie czeka jak nic, hahaha.
      Dzięki ;)

  2. Mi tez kazali zaprzestac sprzedazy. Jak chcialam zamowic sobie tylko prywatnie to znulowali mi zamowienia... Mam ich w nosie... Chyba 1 sztuka to na sprzedaz nie idzie... Jeden polski sklep chyba sprzedaje wciaz!

  3. O, dzięki serdeczne! Zaoszczędzę dzięki Tobie kupę kasy - od dawna miałam chrapkę na ten volume filler, teraz mogę już zapomnieć o nim. Mam nadzieję, że chociaż jakieś masaże twarzy działają bo się chyba załamię....Swoją drogą, jakbym jeszcze mogła, to bym poszła na dermatologię bo bardzo chciałabym posiąść całą tę wiedzę ;)

    1. Masaze jak najbardziej dzialaja.
      Ten volume filler to u mnie chyba najwieksze rozczarowanie ostatnich trzech lat. A szkoda, bo hype byl masywny.
      Koniec koncow wypelniacz wstrzykiwany kosztowal mnie mniej niz wszystkie dotych czasowe butelki Sidmoola :(

      Ale ja zawsze mowie - sprobuj, bo moze u Ciebie bedzie inaczej.

  4. Dzięki za linka do bloga z informacją o wypisywaniu składów: nie miałam o tym pojęcia.

    Mnie jakoś ślimakowe kosmetyki nie interesują: nie jestem jakąś eko czy inną działaczką ale coś mi tu nie gra:(

    1. Nie ma za co!
      ja to zauwazylam jak zaczelam kupowac koreanszczyzne w K-Town w Tokio. Produkty mialy naklejki ze skladami po japonsku, ktory nie bardzo mi pasowal do wersji koreanskiej. Ale zawsze myslalam, ze to bylo niechlujstwo tlumacza. Niestety (albo stety) jak sie okazuje, Japonia ma dokladnie takie same przepisy odnosnie skladow jak USA, stad te roznice.

      Dlatego tez nie podniecam sie skladami, nie pogrubiam czcionki interesujacych skladnikow, nie zachwycam sie jak wysoko w skladzie sa ekstrakty, czy inne bajery, bo nie warto.

      Warto tez dodac, ze sa firmy w Korei, ktore same z siebie podaja sklady wedlug regul amerykanskich (japonskich), bo zalezy im na tych rynkach. Ale sa to glownie mniejsze firmy typu "eko".

  5. Uwielbiam twojego bloga.Dlaczego nie jest po polsku?
    Ewa D

  6. Ewa D, pytam o to samo - cieszmy się chociaż z tego, że dziewczyny komentują po polsku, a wujek Google, choć niedoskonale, pomaga w tłumaczeniu; a My? - no cóż, trzeba było się uczyć języków! Pozdrawiam serdecznie - Ewa.

  7. Oh that's interesting about the Volufiline... similiarly I would doubt anything topical would lead to significant structural changes to our dermis layers and certainly would not enhance lost volume. Nothing short of injecting fillers or our own fat back into our faces would replenish lost volume (fillers have been my friend for many years now).

    I'm interested in the snail essence although the last time I had used a snail product I broke out quite intensely... I used to use the Benton line way back when it was all the rage and before the contamination scandal. I don't really know if snail mucin truly works or if its just another "moisturizing agent". But I'd like to know if it really helps to calm redness, because my cheeks and the area around my nose becomes very flushed and red after I wash my face in the morning...even when I don't rub hard or use anything abrasive like a Clarisonic Mia brush. So weird right? When I wake up in the morning my skin looks fine, calm, and actually in quite good condition. But if I wash my face (even with just water) it just starts to redden (let's not even talk about how I look after a shower) and lasts for the rest of the day. Have you experienced this before? I don't know if it's rosacea like you but I'm wondering if the symptoms are the same?

  8. Oo pamiętam jak Aga z Berdever pisała,że nie może sprzedawać produktów fej firmy. Zastanawiam się czemu? może chcą być ekskluzywni?? Nie wiem
    Ja póki co testuję kosmetyki koreańskie dostępne na polskim rynku a dzięki twojemu blogowi wiem na co zwrócić uwagę.
    No i dzięki blogowi zaopatrzyłam się w olej DHA. Strzał w dziesiątkę :)

  9. Bardzo ciekawia mnie azjatyckie kosmetyki, lubię kremy BB i chętnie dowiem się czegoś o innych produktach. Pozdrawiam :-)

  10. Spadlas mi z nieba, bo wlasnie mialam siegnac po ... 3 butelke tegoz wynalazku, powiedz tylko prosze-bo o ile dobrze zrozumialam, to czy to zaczelo bardziej szkodzic niz pomagac? bede wdzieczna ja ma teraz bardzo kiepski stan skory i nie wiem czy to nie przez to, a forsy wydaje na wypleniacze w cholere bo jest nowy BRTC a ja to wszystko lykam jak pelikan...

  11. I had the same experience with the Astaxanthin serum. Such high expectations and such low delivery. I hate to even document it now but probably will for the better for mankind. :)

  12. Wow, and here I was just addiding Sidmool's Astaxanthin serum to my list of products to try. It is said to act as an internal sun block? No?


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